Multiformat Delivery
One piece now has to work as a broadcast spot, a vertical cut, a six second pre‑roll and a stills pull, and each of them has its own spec. I plan the versions into the edit, so the alternates come out of the same session, already to spec.
Cut once, deliver everywhere
Multiformat delivery is the plan for every place a spot will run, made before the first cut. On KQED Live the launch needed A/B testable spots at 30, 15 and 6 seconds, repacks of the same material cut every way the campaign could want, all to broadcast spec and all past a room of public media sign‑offs. On Zenni's Chicago Bulls campaign the 30 second motion graphics spot became a 15 and a 6 from the same build, delivered early and under budget.
The craft is in the master. A cut that knows its shorter versions are coming keeps its structure modular, its graphics on separate layers and its audio stems intact, so a 6 second version is a decision rather than a rescue. Sometimes the mixed audio has to come back unmixed and be remastered against a fresh cut; that is part of the job.
What you get is one session that delivers every length, every aspect and every spec the campaign asks for, with the look holding across all of them.