Case study Silicon Tech & AI

Meta AR Augmented-Reality Product Storytelling

Editorial for Meta's augmented-reality product storytelling.

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Key Results

Meron Gribetz
The trust
The founder on camera, carrying his own company's story
First to market
The ask
Explaining augmented reality before there was a category to compare it to
It still reads
The payoff
Cut years before AR had a mainstream vocabulary, and it lands without one
Services
Editorial Motion graphics
Roles
Editor

Full case study in production — the write-up for this project is being verbalized now. In the meantime, the clip plays right from its card on the projects page.

The challenge

Placeholder — what made this project hard: the constraint, the stakes, and why it landed on Bad Buddha’s desk. Verbalized copy to come.

Meta founder Meron Gribetz on camera beside the Meta logo
The founder carries the narrative on camera.

The craft

Placeholder — how the work actually got made: the method, the decisions in the cut, the thing nobody else would have tried. Verbalized copy to come.

An engineer wearing the AR headset while working across two monitors
The headset in real use — AR development at the desk.

Placeholder — the pulled interview line goes here, the one sentence that sells how this work got made.

Placeholder — a few lines connecting this frame to the story go here, the way the KangaRoddy write-up walks between its stills.

The outcome

Placeholder — what shipped, what it did for the client, and where it went from there. Verbalized copy to come.

An optics engineer at a microscope
Optics under the microscope — the hardware craft.
The Meta script-m logomark on black
The brand resolve.

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