Case study Public Media

KQED Live Cutting for the Bay Area's Broadcast Flagship

Editorial for KQED Live — live-event production for the Bay Area's flagship public-broadcasting station.

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Key Results

KQED
The trust
The Bay Area's flagship public broadcaster, cut in its own house voice
Live, made repeatable
The ask
One night of event coverage turned into the promo that sells the next one
"Are you?"
The payoff
A wardrobe-mirror gag that turns the audience into the invitation
Services
Editorial Broadcast delivery
Roles
Editor

Full case study in production — the write-up for this project is being verbalized now. In the meantime, the clip plays right from its card on the projects page.

The challenge

Placeholder — what made this project hard: the constraint, the stakes, and why it landed on Bad Buddha’s desk. Verbalized copy to come.

A guest in a floral dress checks her look in the wardrobe mirror
Wardrobe reveals carried the spot — every guest getting ready for the show.

The craft

Placeholder — how the work actually got made: the method, the decisions in the cut, the thing nobody else would have tried. Verbalized copy to come.

A guest tries on a jacket in front of the wardrobe mirror
The mirror gag structure gave the edit its rhythm.

Placeholder — the pulled interview line goes here, the one sentence that sells how this work got made.

Placeholder — a few lines connecting this frame to the story go here, the way the KangaRoddy write-up walks between its stills.

The outcome

Placeholder — what shipped, what it did for the client, and where it went from there. Verbalized copy to come.

Title card reading We're getting ready. Are you?
The turn: the audience is invited to get ready too.
KQED Live end card with the animated logo line
The KQED Live brand resolve.

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