Case study Silicon Tech & AI

15Five Product Story for a Performance-Management Platform

Cutting brand and product video for 15Five, the performance-management software company.

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Key Results

Their own customers
The trust
Real five-star reviews built into the cut, not testimonials shot around it
Software, felt
The ask
A performance-management platform told as a story about people staying
Brand and product, one cut
The payoff
One film doing the company's job and the software's, without switching voice
Services
Editorial Motion graphics
Roles
Editor

Full case study in production — the write-up for this project is being verbalized now. In the meantime, the clip plays right from its card on the projects page.

The challenge

Placeholder — what made this project hard: the constraint, the stakes, and why it landed on Bad Buddha’s desk. Verbalized copy to come.

A smiling employee beside a five-star customer review card
Real reviews anchored the product story.

The craft

Placeholder — how the work actually got made: the method, the decisions in the cut, the thing nobody else would have tried. Verbalized copy to come.

An employee at a kitchen laptop with the line and motivate them to stay?
The retention question the whole film hangs on.

Placeholder — the pulled interview line goes here, the one sentence that sells how this work got made.

Placeholder — a few lines connecting this frame to the story go here, the way the KangaRoddy write-up walks between its stills.

The outcome

Placeholder — what shipped, what it did for the client, and where it went from there. Verbalized copy to come.

Split-screen of employees working remotely
The remote-work reality the platform serves.
Brand card reading We help employees be heard
The mission card — type-first brand voice.

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