Case study Direct Response

Zenni Broadcast Spots for a National Eyewear Brand

Cutting broadcast advertising for Zenni Optical — from kids' eyewear campaigns to its Chicago Bulls tie-in.

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Key Results

Chicago Bulls
The trust
A national eyewear brand's NBA partnership, cut for broadcast
Two audiences, one brand
The ask
Kids' eyewear and an NBA tie-in carrying the same voice
Eyewear for Everyone
The payoff
Every spot lands on the same brand promise, whoever it was cut for
Services
Editorial Motion graphics
Roles
Editor

Full case study in production — the write-up for this project is being verbalized now. In the meantime, the Chicago Bulls spot plays right from this page.

The challenge

Placeholder — what made this project hard: the constraint, the stakes, and why it landed on Bad Buddha’s desk. Verbalized copy to come.

Three models in Zenni-branded Chicago Bulls jerseys wearing Zenni frames
The Bulls partnership front and centre — jerseys and frames in one frame.

The craft

Placeholder — how the work actually got made: the method, the decisions in the cut, the thing nobody else would have tried. Verbalized copy to come.

Profile close-up of a model wearing Zenni glasses
The product close-up every spot returns to.

Placeholder — the pulled interview line goes here, the one sentence that sells how this work got made.

Placeholder — a few lines connecting this frame to the story go here, the way the KangaRoddy write-up walks between its stills.

The outcome

Placeholder — what shipped, what it did for the client, and where it went from there. Verbalized copy to come.

A Zenni-and-Bulls co-branded basketball with the Off-Court Style title
Co-branded ball — the off-court angle.
Zenni Eyewear for Everyone end card
The brand resolve: Eyewear for Everyone.

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